Named the polish color 'Abso-Bloody-Lutely' for cheeky british brand Butter London
Named the new extended wear product line Ever Glaze (under China Glaze).
Named the IBD fashion inspired winter nail collection 'Haute Frost'.
Named the IBD preppy inspired spring nail collection 'Social Lights'.
Named David Stanko of REDKEN's show on personalized coloring: Autograph Highlights
Samples of sale & savings event names created for SalonCentric's 750+ stores Nationwide.
Named: Undressed - A huge event in major cities throughout the country re-inventing hairdresser education.
Named: Silhouette - A multi-city event for beauty students ready to define their future.
Named: Rise - A huge multi-city event for salon owners to take business to new heights.
Named: Shape Your Vision - Salon Design Seminars
Named the Multi-Brand Loyalty Program: Inner Circle - Reward Accelerator Program
Named the internal employee special event ticket sales driving program: Standing Room Only.
Named section in M Magazine dedicated to noteworthy events: Scene and be Seen.
Named the expanded listings section at the end of M Magazine: Back for More.
Named loyalty texting program: M2U - "Short for "M Magazine offers directly to you".
Named the: Style Pass - Store Loyalty Program
Named the online loyalty program: MORE
